Apple reached into its deep pockets and pulled out a cool $60 million to pay bankrupt Chinese manufacturer Proview Holdings $60 million for the iPad trademark in China. It turns out Apple had hired a U.K. consultant to buy up rights through IP Application Development Ltd., the U.K. company set up by Apple to acquire […]
Apple Pays $60 million for iPad™ in China Read More »
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
Build Your Brand Dream Team: Just Do It. Read More »
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