brands

Secret APPLE Sauce

Brand Conversations, Brandaide Blog, Build Your Brand / Cheryl Hodgson

Cheryl Hodgson and Kyle Hermans begin a series of brand conversations designed for emerging brand owners as they position and grow their brands for success. In this conversation, Kyle and Cheryl explore the secret Apple Brand Sauce that’s behind the apple story.

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Build Your Brand Dream Team: Just Do It.

Brandaide Blog, Create Your Brand, Select | Secure | Sustain / Cheryl Hodgson

Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.

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