In this episode, Cheryl and Brian Kurtz discuss: The importance of “romancing your audience” with a great story. Why direct marketing should be a component of your brand strategy. Customer service, fulfillment and their marketing functions. Defining your personal brand to distinguish yourself from the competition.
In this episode, Cheryl and Lee discuss: Building a community. Taking time to lay the foundation and build before you launch. Evolving your brand as the needs of your client base evolve. The importance of marketing.
In this episode, Cheryl and Steve Olsher discuss: Starting a podcast and Steve’s revolution and evolution in the podcasting space. The ascending spiral of popularity. Why podcast guests can expand your wheelhouse of knowledge and elevate your business. Ways to pitch yourself to be a guest on a podcast show.
In this episode, Cheryl and Alex Mandossian discuss: Storytelling for people who hate to sell. How to turn objections into questions into answers that solve the problems faced by customers. The value of telling the business owner’s origin story. Using case studies as client stories to showcase the value of the offer.
Doug reveals the vision for the Nice Guys in business brand. Doug’s start in podcasting and the creation of his Turnkey Podcast production company. The value of podcasting as a marketing and branding tool. Some of the myths around podcasting and how to monetize your podcast.
In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience.
How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator. The four steps of Patti’s “absolutions recipe” to create a great customer service experience.
In this episode, Cheryl and Jason discuss: How to customize your business to work with your strengths. Audience targeting to find your ideal client.
Finding the right agency to help you strategize. Making connections as a business strategy.
Angeles Echols shares the journey to build All Access, the EYM online learning platform that features tutoring services. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade.
Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
Patricia Crane discusses how building a global brand workshop for Hay House founder Louise Hay built Brand Extension. Creating the HEAL YOUR LIFE trademark for global workshop leaders. Extending the legacy and global reach of the brand through trademark licensing. Licensing as a means of establishing greater professionalism and credibility in trainings.