provides entrepreneurs and business owners and their advisors with direct referrals to proven, highly skilled trademark and IP professionals around the globe through.

Brandaide founder Cheryl Hodgson has developed global network of trusted trademark professionals who are now available through the Brandaide IP referral network.

A portfolio of Intellectual Property, including trademarks is proven to increase brand value. Equally important in today’s noisy online world is a plan to protect valuable business assets from online thieves, to future-proof your brand.

Finding professional advice you can trust is not always easy, and it’s our mission to make certain entrepreneurs side-step bad advice and make certain your business has a solid foundation, and is BUILT TO LAST

Brandaide: Create, Build and Protect your Brand

Brand protection is but one part of the brand building conversation. The words Create | Build | Protect reference the silos of branding within which a multitude of areas of expertise reside. Building a breakthrough, future proofed brand requires a multi-disciplinary discipline approach to brand building and access to true expertise when it’s time to invest in the life of your brand.

Brandaide provides brand building education, training, and consulting, so you create the roadmap to a solid business and legal foundation. You will know who to turn to in building your brand, when and as needed in the evolution of your business. Our experts provide training in such areas as brand selection, brand protection, brand development, customer experience, team building, messaging, brand voice, innovation and sustainability, to name but a few.

Cheryl Hodgson

CEO & Founder

Attorney and coach Cheryl Hodgson founded Brandaide.  Outside counsel to entrepreneurs, creators’ legal muse, brand owners’ global strategist, coach spiritual psychologist and protector of big ideas–these words describe the role Cheryl Hodgson plays advising and protecting her clients from around the globe.

Cheryl Hodgson provides clients with a unique combination of legal expertise and practical business experience based after years of counseling clients in the entertainment and music industry and a successful career as a federal court litigator in cases involving music industry contracts, trademarks and copyrights.

Her clients include entertainers, Internet publishers and content providers, book publishers, fashion brands, coaches, trainers, authors and publishers, and companies in music technology, music publishing and technology. When it comes to protection for brands, licensing and royalties, Cheryl has become the “lawyer’s lawyer” to whom other attorneys turn for advice.

Cheryl is licensed in California, New York, and Oregon and has served as Professor of Law at Loyola Law School. Cheryl is Past President of the California Copyright Conference, a Los Angeles based music industry group. She is a recognized trademark expert and member of the International Trademark Association, the world’s top brand protection professionals.

Some of our awesome clients
we've had the pleasure working with

International Trademark Registration

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

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Nine Costly Myths About Trademark Registration


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Where should we send the guide?

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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

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Can You Protect What You Select?


Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

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Start Your Trademark Journey the Right Way


Registered Trademark - Amazon Bestseller
Thinking of registering a trademark for your business?

Avoid common mistakes when you download three chapters from my best-selling book—totally free.

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