In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business.…
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Brand Conversations
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Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like "Keep Calm and Carry On" . . .…
2772 Views
Should a startup register a trademark? How does one actually acquire trademark rights. . .? …
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2876 Views
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . . …
3620 Views
Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . .…
3634 Views
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some…
2385 Views
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its…
1668 Views
CH: Jonathan, the personal brand transcends what we actually do for a living. JF: It should yes, absolutely. CH: And it really relates to a quality of some sort. It could be…
1805 Views
CH: We were also talking earlier about Tim O’Brien and he authored the book “The Power of Personal Branding”: I understand you studied with Tim at one point? JF: I did,…
2011 Views
CH: Jonathan, what is it about building a service brand that is more difficult than dealing with a consumer brand? JF: With consumer brands, all of us can immediately see the…
1764 Views