Online Brands Need Brand Legitimacy & Brand Authenticity
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
register a trademark
Trademark Registration: 6 Reasons You Need One
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
International Trademark Search for a Registered Trademark
A registered trademark has become vitally important for online brands. And these days, who doesn’t have an online business? Lean how to file for International trademark registration and perform an international trademark search.
The Kitchen Boulder v The Kitchen by Wolfgang Puck – a food fight
The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.
Understanding the Trademark Consent to Use Agreement
Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.
Trade Dress Registration: Trade Dress Examples
Apple has created trade dress intellectual property and obtained a trade dress registration for more than its Apple trademark – the bitten apple. It also has a registered trademark, a trade dress registration for its Apple Store Design.
Trademark for Artist Names
How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a group or individual’s cannot be protected for books or musical recordings for a single work.
Descriptive Trademark Sent to Rehab for Bad Brands
Descriptive trademarks are “bad brands,” since they don’t qualify for trademark registration. They spend 5 years on the Supplemental Register and after release, must still prove secondary meaning aka acquired distinctiveness in order to be enforceable against third parties. This is an expensive, difficult hurdle most that most can never meet.
Trademarking a Business Name
In a dispute between two users of the mark Three Palms for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which Three Palms user got rights to expand into the rest of U.S?
Keep Calm and Carry On
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .
