A registered trademark has become vitally important for online brands. And these days, who doesn’t have an online business? Lean how to file for International trademark registration and perform an international trademark search.
register a name
Descriptive trademarks are “bad brands,” since they don’t qualify for trademark registration. They spend 5 years on the Supplemental Register and after release, must still prove secondary meaning aka acquired distinctiveness in order to be enforceable against third parties. This is an expensive, difficult hurdle most that most can never meet.