A registered trademark has become vitally important for online brands. And these days, who doesn’t have an online business? Lean how to file for International trademark registration and perform an international trademark search.
Descriptive trademarks are “bad brands,” since they don’t qualify for trademark registration. They spend 5 years on the Supplemental Register and after release, must still prove secondary meaning aka acquired distinctiveness in order to be enforceable against third parties. This is an expensive, difficult hurdle most that most can never meet.
In a dispute between two users of the mark Three Palms for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which Three Palms user got rights to expand into the rest of U.S?
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .
Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . . .
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection without a registration. But don’t rely upon that if you sell in more than one state.
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
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