Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
Trademark Domain Name Like Hotels.com – Smart? Read More »
A registered trademark has become vitally important for online brands. And these days, who doesn’t have an online business? Lean how to file for International trademark registration and perform an international trademark search.
International Trademark Search for a Registered Trademark Read More »
Not all third party registrants of domains containing a trademark are cybersquatters. Some are innocent domain owners. How does one recognize the innocent and how do they defend against over zealous trademark owners?
Internet Domain Bully aka Reverse Domain Name Hijacker Read More »
Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.
How to Trademark a Domain Read More »
There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?
How to Trademark a Website Read More »
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands.
Perez Hilton & Jim Cramer: Related? Read More »
.google is one of the first gTLD’s to go live and among the first of hundreds to come. Are your trademarks registered with the Trademark Clearing House?
Are Your Trademarks Safe: gTLD Poaching? Read More »
Several “do it yourself” or online consumer discount legal service sites advertise trademark filings for deeply discounted prices, plus the filing fees. However, when it comes to trademark filing services, the discount route may not…
DIY TM: Cost vs Value Read More »
Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. Yet, they are often the most neglected.
These intangible assets, often referred to as “goodwill,” are extremely valuable and need to be legally protected.
