In this episode, Cheryl and Lee discuss: Building a community. Taking time to lay the foundation and build before you launch. Evolving your brand as the needs of your client base evolve. The importance of marketing.
Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.