Customer Engagement

Customer Experience is Brand Experience

Customer Experience is Brand Experience Video

In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience.
How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator. The four steps of Patti’s “absolutions recipe” to create a great customer service experience.

Customer Engagement building community

Customer Engagement By Building Community Video

Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.

International Trademark Registration

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.




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Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX



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Where should we send the guide?


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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.



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Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.




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Start Your Trademark Journey the Right Way

— GET 3 FREE CHAPTERS —

Registered Trademark - Amazon Bestseller
Thinking of registering a trademark for your business?

Avoid common mistakes when you download three chapters from my best-selling book—totally free.

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