In this episode, Cheryl discusses:  Her professional background and her vision for the Brandaide podcast.  Branding as an often mis-understood

Learn how & why the personal brand can become a registered trademark. What goods and services can be registered? A

You can enter by one of three doors to a registered trademark. Here's a guide to understanding the ways you

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your

What does it take to be a breakthrough brand into's market place? Learn from those who made Interbrand's inaugural list

The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may

Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here's

Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in

A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise

Over the years, it has become necessary that each country in Latin America that legislates or have intellectual property laws,