“None of us knows what it is we don’t know.” Have you ever said after the fact, “If I had only known.”
In business, it’s what you don’t think about that can come back to haunt you. I’ve experienced this in my life – and it’s a sinking feeling.
When it comes to brand protection, the lack of access to expert advice can be devastating. Seemingly simple choices about trademarks made early in life of a business can have last impact years down the road.
Over the years of clients out of trademark disputes, I realized that almost all of them could have been avoided. Had these trademark owners had access to real expertise, and implemented the same advice routinely given to Fortune 500 companies, they would have made more informed choices about protecting their brand names.
Brandaide’s knowledge base helps close the gap between the big boys and levels the playing field. The topics covered are key to all trademark owners, and provide advice large companies pay many thousands of dollars to obtain.
Remember, the goal is a valuable, saleable business with brand assets that add to the bottom line. Brandaide is here to help you safely to that destination.
Many of theses articles may also be accessed at our Podcast station for easy listening.