Enhancing Your Brand Through Acquisition
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . .
Create | Build | Protect
How to Hire a Trademark Attorney Part 1
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
Trademark Registration for Local Business (video)
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection without a registration. But don’t rely upon that if you sell in more than one state.
Are Your Trademarks Safe: gTLD Poaching?
.google is one of the first gTLD’s to go live and among the first of hundreds to come. Are your trademarks registered with the Trademark Clearing House?
Guarding Your Trade Secrets
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of all time. So, your company is not yet Coca-Cola, but it could be!
AFLAC Quacker Drives a Brand to Fame & Fortune
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving duck? Was it a wise branding choice?
Secret APPLE Sauce
Cheryl Hodgson and Kyle Hermans begin a series of brand conversations designed for emerging brand owners as they position and grow their brands for success. In this conversation, Kyle and Cheryl explore the secret Apple Brand Sauce that’s behind the apple story.
Build Your Brand Dream Team: Just Do It.
Who’s on your Brand Dream Team? The Brand Dream Team are the horsemen of your brand. The brand name, the logo, the two together, and a slogan are the foundation of a strong brand dream team. These are the messengers everything your brand does, says, sells and markets.
Trademark Brainstorming Process
Ready to start your new company and establish your brand? Great! Now put a cork in that enthusiasm and take a pause to really consider your brand’s name.
