International Trademark Registration
Need international trademark registration? The Brandaide international trademark attorney network offers local expertise for global business.
International Trademark Registration Read More »
Need international trademark registration? The Brandaide international trademark attorney network offers local expertise for global business.
International Trademark Registration Read More »
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Do You Know Your Brand Voice? Read More »
How does one hire a real expert lawyer for brand protection? The wrong choice can be costly. . .
How to Hire a Trademark Attorney Part 2 Read More »
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . .
Enhancing Your Brand Through Acquisition Read More »
For most people, finding and hiring the right attorney can be daunting. When it comes to identifying a trusted trademark lawyer to guide your brand in the global marketplace, the task can be even more daunting, and the wrong choice can be costly. In Part 1 of two parts, we explore the first five things you need to know.
How to Hire a Trademark Attorney Part 1 Read More »
Trademark experts Cheryl Hodgson and Bill Finkelstein discuss whether a local business needs a trademark registration. As a country of small local shopkeepers, the US by tradition grants some protection without a registration. But don’t rely upon that if you sell in more than one state.
Trademark Registration for Local Business (video) Read More »
.google is one of the first gTLD’s to go live and among the first of hundreds to come. Are your trademarks registered with the Trademark Clearing House?
Are Your Trademarks Safe: gTLD Poaching? Read More »
Imagine if the recipe for COKE was suddenly disclosed for all to know—a multi-billion dollar business would lose its fizz. The formula for COKE is said to be the most heavily guarded trade secret of all time. So, your company is not yet Coca-Cola, but it could be!
Guarding Your Trade Secrets Read More »
Contributors Kyle Hermans and Cheryl Hodgson discuss the AFLAC duck as a case study in brand building. Can emerging brands learn from a boring insurance company that changed its destiny with a brand driving duck? Was it a wise branding choice?
AFLAC Quacker Drives a Brand to Fame & Fortune Read More »
Cheryl Hodgson and Kyle Hermans begin a series of brand conversations designed for emerging brand owners as they position and grow their brands for success. In this conversation, Kyle and Cheryl explore the secret Apple Brand Sauce that’s behind the apple story.
Secret APPLE Sauce Read More »