HOW TO HIRE AN INDEPENDENT CONTRACTOR vs EMPLOYEE by Talmar Anderson, Boss Actions & Cheryl Hodgson, Attorney & Founder of Brandaide Many business owners engage companies and individuals for part-time and project work by hiring 1099 independent contractors, or freelancers. The more modern lingo is the “gig worker” for the gig economy. When …
Every business needs a legal and business structure, both for day-to-day operations as well as a business exit strategy. A business exit strategy is often associated with building the company with a future sale in mind. Yes, there are other reasons for a business structure, one that contemplates not only business operations and insulation from liability, but also provide for sudden departures of shareholders or members due to death, illness, or withdrawal.
Does your online brand have brand legitimacy & brand authenticity to ensure your brand reputation with the public? Establish your own brand legitimacy as part of your brand development.
Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
How to Trademark a Name in the UK? There are two ways to file. File using the Madrid Protocol based upon your U.S. registration, or file directly using an international trademark attorney. Which one should you choose?
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
How to Trademark a Name in Canada? There are two different filing options. The first is to file using Brandaide Int’l trademark attorneys, or to file directly using the Madrid Protocol. Which one should you choose?
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark. The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
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