In this episode, Cheryl and Jason discuss: How to customize your business to work with your strengths. Audience targeting to find your ideal client.
Finding the right agency to help you strategize. Making connections as a business strategy.
In this episode, Cheryl and Alex Mandossian discuss: Storytelling for people who hate to sell. How to turn objections into questions into answers that solve the problems faced by customers. The value of telling the business owner’s origin story. Using case studies as client stories to showcase the value of the offer.
Doug reveals the vision for the Nice Guys in business brand. Doug’s start in podcasting and the creation of his Turnkey Podcast production company. The value of podcasting as a marketing and branding tool. Some of the myths around podcasting and how to monetize your podcast.
Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection. Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.
How to Trademark a Name in the UK? There are two ways to file. File using the Madrid Protocol based upon your U.S. registration, or file directly using an international trademark attorney. Which one should you choose?
A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons your brand needs a trademark registration.
How to Trademark a Name in Canada? There are two different filing options. The first is to file using Brandaide Int’l trademark attorneys, or to file directly using the Madrid Protocol. Which one should you choose?
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with proper trademark use by the brand owner, lest rights are lost. A brand guide instructs team members and licensees on use of trademarks in media and in marketing and advertising.
Joel Bauer shares the importance of truth and authenticity in branding yourself and your business. The Money Matrix is the vehicle for connection to your audience.
In this episode, Cheryl and Patti Mara discuss: The inherent value of a thoughtfully designed and delivered customer experience.
How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator. The four steps of Patti’s “absolutions recipe” to create a great customer service experience.
Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.
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