In this episode, Cheryl and Steve Olsher discuss: Starting a podcast and Steve’s revolution and evolution in the podcasting space. The ascending spiral of popularity. Why podcast guests can expand your wheelhouse of knowledge and elevate your business. Ways to pitch yourself to be a guest on a podcast show.
In this episode, Cheryl and Alex Mandossian discuss: Storytelling for people who hate to sell. How to turn objections into questions into answers that solve the problems faced by customers. The value of telling the business owner’s origin story. Using case studies as client stories to showcase the value of the offer.
In this episode, Cheryl and Brian Kurtz discuss: The importance of “romancing your audience” with a great story. Why direct marketing should be a component of your brand strategy. Customer service, fulfillment and their marketing functions. Defining your personal brand to distinguish yourself from the competition.
Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
Patricia Crane discusses how building a global brand workshop for Hay House founder Louise Hay built Brand Extension. Creating the HEAL YOUR LIFE trademark for global workshop leaders. Extending the legacy and global reach of the brand through trademark licensing. Licensing as a means of establishing greater professionalism and credibility in trainings.