In this episode, Cheryl and Lee discuss: Building a community. Taking time to lay the foundation and build before you launch. Evolving your brand as the needs of your client base evolve. The importance of marketing.
Brand Revolution Show
Cheryl and Kyle Hermans reunite to consider the true meaning of the term brand, and how branding has expanded to include the brand relationship to the consumer. The pressures of building a brand in the digital age. branding as means of building community and customer engagement. Kyle’s work in bringing different aspects of an organization together to create collective problem-solving.
Patricia Crane discusses how building a global brand workshop for Hay House founder Louise Hay built Brand Extension. Creating the HEAL YOUR LIFE trademark for global workshop leaders. Extending the legacy and global reach of the brand through trademark licensing. Licensing as a means of establishing greater professionalism and credibility in trainings.