Building a Community with Marketing Communication

Lee Richter

Lee Richter

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Building community requires mastering the art of marketing communication. The right brand strategy one can even launch a movement. It’s raising awareness so we can move together in the right direction. And I talk to my team about that too. “How do you create a movement?” We talk about moonshots and abundance. And so when you’re thinking of like, “what would the moonshot look like?” And what would be the entry-level to the moonshot? And part of it is just having the conversation to know that’s something to think about.

In This Episode, Cheryl and Lee Richter Discuss

  • Build a community through marketing communication.
  • Connection with your community.
  • Education marketing, marketing communication, and taking time to lay the foundation and build before you launch.
  • Evolving your brand as the needs of your client base evolves.
  • The importance of marketing communication.

Key Takeaways

  • Community involvement is a win-win when it comes to building a community.
  • Make a plan!
  • Test the market; know what your customer really wants and that’s where building a community helps.
  • Educate yourself and ask for help where you need it.

People who are CEOs of the company speak for the avatar, but they’re not their ideal avatar. So they need to really know the voice of the Avatar and how to meet with them and how to really support them and how to have a community leader, you know, speak to them directly.

People who are CEOs of the company speak for the avatar, but they’re not their ideal avatar. So they need to really know the voice of the Avatar and how to meet with them and how to really support them and how to have a community leader, you know, speak to them directly.

—Lee Richter

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