Close Sidebar
Brandaide
  • CALL US: (310) 623-3515
  • Services
    • Create Your Brand
    • Build Your Brand
    • Protect Your Brand
    • International Trademark Services
  • Learn
    • Create Your Brand
      • Branding
      • Choosing Brand Names
    • Build Your Brand
      • Personal Brands
      • Consumer Experience
      • Brand Marketing
      • Brand Management
      • Branded Entertainment
    • Protect Your Brand
      • Trademark
      • Brand Enforcement
      • Brand Wars
    • International
  • About Us
  • Video
  • Brand Pros
  • Brand Owners
  • Legal Pros
  • Contact
  • Resources
  • Facebook Like
  • Twitter Follow
  • Linkedin Follow
  • Youtube Subscribe
  • Google+ Like
© Copyright 2019 Canto Novo LLC
Brandaide
Search for content, post, videos
  • CALL US: (310) 623-3515
  • Visit Hodgson Legal
  • Resources
Brandaide
Menu
  • Get Started
    • Create Your Brand
    • Build Your Brand
    • Protect Your Brand
    • International Trademark Services
    • Close
  • Learn
    • Create Your Brand
      • Branding
      • Choosing Brand Names
    • Build Your Brand
      • Personal Brands
      • Consumer Experience
      • Brand Marketing
      • Brand Management
      • Branded Entertainment
    • Protect Your Brand
      • Trademark
      • Brand Enforcement
      • Brand Wars
    • International
    • Close
  • About Us
  • Video
  • Contact
Brandaide
Search for content, post, videos

For Brand Pros

Free Marketing Pros Guide to Brand Use

Protecting Trademarks in Advertising

The breakthrough brand that withstands the test of time is the product of deliberate and thoughtful application of branding principles. Today’s successful brand also requires conscious collaboration and communication among a team of professionals from a growing variety of brand disciplines. A culture of conscious collaboration among branding professionals, those who create, implement, and safeguard brand assets is the cornerstone of a breakthrough brand. Brandaide is committed to providing access to expertise and for brand professionals to foster the highest and best contributions possible to the life of the brands we serve.

Choosing a Great Brand

A Strong Brand Has Three Legs

Strong Brands Rest on 3 LegsBrands that are memorable and enduring don’t just happen.  They take planning, thought, execution and maintenance.  Brands that speak to customers rest on three legs–Create. Build. Protect.  Each is separate, yet interrelated and equally important.  Ignore one, and you’re left with a two-legged stool, wobbly to say the least. [View More]

How to Choose a Good Trademark

How to Choose a Good TrademarkIn this Brandaide Conversation, trademark experts Bill Finkelstein & Cheryl Hodgson discuss on  what makes for a good trademark.  Before launching a new product or service, it’s important to choose a strong trademark. Most important, when choosing a mark, you want to select one that will be memorable and distinctive. [View More]

Why Pepsi & Apple Are Great Brand Names

Pepsi and Apple are Strong TrademarksIn this Brandaide Conversation, our resident trademark registration experts Bill Finklestein & Cheryl Hodgson discuss why Pepsi and Apple such strong trademarks?  Look to Pepsi and Apple as examples to learn from when selecting your own strong trademarks.  [View More]

Building Your Brand

Create Your Brand Voice

brand voiceBrand voice encompasses not only the words you choose, but their order, rhythm and pace. A tone of voice is not what you say, but how you say it.  Rather confusingly, when seen in the world of business and marketing, the phrase ‘tone of voice’ refers to written – rather than spoken – words. A company’s tone of voice will inform all of its written copy, including its website, social media messages, emails and packaging.  [View More]

Brand Strategy

brand marketing-brand lensThe Brand Lens is a powerful strategic tool. Kevin Walker has made a career out of emphasizing the importance of branding, of developing an authentic brand promise and of always delivering on it. It’s not enough just to have a brand, you have to have a brand marketing strategy. [View More]

Learn about the secret APPLE brand sauce

AppleThe secret APPLE sauce is one that can guide new brands. Kyle Hermans & trademark attorney Cheryl Hodgson discuss the secret Apple sauce. [View More]

Building the Personal Brand

Perez Hilton-Jim CramerJim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands. [View More]

Can #Hashtags be Registered as Trademarks?

trademark a hashtagTrademark registration for a hashtag is possible if the hashtag is used to promoted goods and services, not just as a way to organize content. Learn the rules here. [read more]

Understanding International Trademark Registration

Madrid Protocol TrademarkIs your client expanding outside the U.S.? Is an international trademark registration necessary? The process can be confusing. Here are the basics which can help clients understand how the process works. [read more]

Guide to Foreign Trademark Registration

international-trademark-registrationInternational trademark registration has become vitally important for online brands. Brand owners selling in the global market are well-served to understand the basics of international trademark registration, lest their brand disappear. Two real client stories to guide you. [read more]

Protect Your Brand in Web 2.0

protect your brand in Web 2.0This World Trademark Review round table of experts shares how to protect your brand in Web 2.0. A must read for all business owners with a brand to protect. [read more]

Create a Social Media Policy

Communicate Your Social Media PolicyAs the Trademark Roundtable continues, the experts share why brands need to create a social media policy, and share tips for best practices when doing so. [read more]

Creating a Consumer Experience

brand-experience-peopleMany organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers in a memorable brand experience.  While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why. [View More]

Trademark Registration

Cheryl Hodgson interviews Gap’s Director of Innovation, Kyle Hermans Part I

Dark Night of Brand InnovatorTrademark Attorney Cheryl Hodgson begins an exploration of brand innovation with Gap Brands’ innovation genius Kyle Hermans. Kyle shares some of the stories from his travels around the globe on behalf of major brands. [View More]

Cheryl Hodgson Kyle Hermans Part II

Brandaide-Innovation-wi-Kyle-HermansTrademark Attorney Cheryl Hodgson continues to explore innovation with  Kyle Hermans. Kyle shares more stories from his travels around the globe on behalf of major brands. Survey Monkey is not the path to brand innovation.  [View More]

Intellectual Property and Brand Valuation

Money in the form of many large billsValuation of a company by a professional is  common and necessary when it comes time to sell a business, buy out partner, or any other number of reasons. A valuation determines the value of a business based upon tangible assets such as cash, real estate and equipment.  It also includes intangible assets such as patents trademarks copyrights and trade secrets, often the most valuable assets of all.  Learn the basics. [read more]

Business Guide to TM Registration

What Our Clients Say

David S. Feinman

Cheryl represented my startup firm in a trademark dispute against an intimidating and well-funded adversary. Attorneys at larger firms had told me to just roll over and play dead. But Cheryl liked the facts of the case and she was willing to fight for me. And guess what-- we won! I am grateful to Cheryl for her hard work and for having the courage to take a stand on my behalf. Thank you, councilor!

David S. Feinman
Founder / Silverlake Portfolio Advisor, LLC

Elvir omerbegovic

Very good! Easy communication, quick actions and a good sense for solving a problem. Pragmatic, straightforward & professional. I've been very happy with the cooperation in 2 different cases so far.

Elvir Omerbegovic
President / Rap Selfmade Records und Universal Music Deutschland

Helena Lumme

We have been happy with the service. Knowledgeable and trustworthy, both are important things for us. We now have a deeper understanding of the trademarking process and how using it adds value to the company.

Helena Lumme
CTO / Real Food Partners

Joe Sutton

A great and intelligent mind; a beautiful disposition and character and a kind but tough heart. That's what you get when you hire Cheryl Hodgson and her Hodgson Law Firm Professional Pro's. She says it will get done and it does. A legal mind I can trust so mine doesn't have need to worry. Someone who will settle things in a protective yet fair manner.

Joe Sutton
Heart of Hollywood

Stephen Cox

Very Positive. The experience has been great. Cheryl is a great communicator. She is eager to share her experience and unique perspective. Not only does she explain complicated issues in a clear and concise way, but she also has a strong understanding of business needs. As an owner of a growing business, she made my life easier and helped to add value to the brand that will continue far into the future.

Stephen Cox
Craftables
Take Cheryl’s Brand Protection Assessmen
Free Guide to Brand Name Selection

International

International Trademark
Click here to subscribe

What Our Clients Are Saying

Stephen Cox
Craftables

Stephen Cox

Very Positive. The experience has been great. Cheryl is a great communicator. She is eager to share her experience and unique perspective. Not only does she explain complicated issues in a clear and concise way, but she also has a strong understanding of business needs. As an owner of a growing business, she made my life easier and helped to add value to the brand that will continue far into the future.

Joe Sutton
Heart of Hollywood

Joe Sutton

A great and intelligent mind; a beautiful disposition and character and a kind but tough heart. That's what you get when you hire Cheryl Hodgson and her Hodgson Law Firm Professional Pro's. She says it will get done and it does. A legal mind I can trust so mine doesn't have need to worry. Someone who will settle things in a protective yet fair manner.

Helena Lumme
CTO / Real Food Partners

Helena Lumme

We have been happy with the service. Knowledgeable and trustworthy, both are important things for us. We now have a deeper understanding of the trademarking process and how using it adds value to the company.

Elvir Omerbegovic
President / Rap Selfmade Records und Universal Music Deutschland

Elvir omerbegovic

Very good! Easy communication, quick actions and a good sense for solving a problem. Pragmatic, straightforward & professional. I've been very happy with the cooperation in 2 different cases so far.

David S. Feinman
Founder / Silverlake Portfolio Advisor, LLC

David S. Feinman

Cheryl represented my startup firm in a trademark dispute against an intimidating and well-funded adversary. Attorneys at larger firms had told me to just roll over and play dead. But Cheryl liked the facts of the case and she was willing to fight for me. And guess what-- we won! I am grateful to Cheryl for her hard work and for having the courage to take a stand on my behalf. Thank you, councilor!

Follow us

  • Facebook Like
  • Twitter Follow
  • Linkedin Follow
  • Youtube Subscribe
  • Google Like

Professional Advice

  • For Brand Professionals
  • For Brand Owners
  • For Legal Professionals

Contact

Brandaide
401 Wilshire Boulevard
12th Floor Penthouse
Santa Monica, CA 90401

(310) 623-3515

Brandaide
  • Home
  • Services
  • Contact
  • Privacy Policy

© Copyright 2020 Canto Novo LLC