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Rehab for Bad Brands

"What happens to the bad brands?" It turns out there is a place for bad brands, a trademark rehab of sorts. Bad brands are most often descriptive words, ones that attempt to sneak their…

5 Steps to Trademark Monitoring (Easy)

Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering,…

BLUE IVY the Brand

BLUE IVY Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay Z were busy, so their lawyers intervened.…