This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide--A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a…
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Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It's a common problem that can be…
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"What happens to the bad brands?" It turns out there is a place for bad brands, a trademark rehab of sorts. Bad brands are most often descriptive words, ones that attempt to sneak their…
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Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing…
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Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering,…
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A registered trademark is vital to protecting your brand in today's online global market place. Before filing for a registered trademark, review your proposed trademark to see whether it will even qualify for legal protection…
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BLUE IVY Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay Z were busy, so their lawyers intervened.…
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In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which THREE PALMS user…
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You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in…
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Who wants to go to the expense and time to file for a federal trademark registration for a new brand name and then get rejected? As many as 70% of all trademark filings are initially…
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