You can enter by one of three doors to a registered trademark. Here's a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark…
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A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a…
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What does it take to be a breakthrough brand into's market place? Learn from those who made Interbrand's inaugural list of breakthrough brands. Is your brand on track to make the cut?…
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The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may seem the smart way to go. However, experience has shown that’s not always true.…
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Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here's a guide to the ways to file and the pitfalls along the way.…
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Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in the sale of counterfeit goods from China on Alibaba and now on Amazon is but…
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A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s…
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The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.…
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Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live…
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Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .…
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