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Brandaide was founded in 2008.

Our mission is to provide entrepreneurs and brand owners with easy access to the world’s best branding advice in one place. Brandaide assembles some of the best experts from across the broad spectrum of disciplines in today’s increasingly complex world of brand creation, management and protection.

No longer need entrepreneurs and brand owners wonder where and how to find advice and expertise they need to build and sustain a valuable brand. Brandaide has assembled these experts to help you create, build, and protect your brand in the global marketplace.

Brandaide professionals work within a collaborative framework to help their clients realize increased business value and a greater bottom line, secured by the best legal protection needed to safeguard valuable brand assets in an online world.

Brandaide’s experts provide education, brand development, messaging, strategy, coaching, and brand protection for entrepreneurs as well as emerging brands expanding around the globe. Through our carefully chosen her international network of legal associates, Brandaide provides expert legal advice and counsel to brands seeking trademark registration both in the US as well as around the globe.

The Brandaide Blog has been named a finalist for Best Legal Blog, providing valuable brand protection education and insights for its readers.

Cheryl Hodgson

CEO & Founder

Attorney and coach Cheryl Hodgson founded Brandaide. Outside counsel to entrepreneurs, creators’ legal muse, brand owners’ global strategist, coach spiritual psychologist and protector of big ideas–these words describe the role Cheryl Hodgson plays advising and protecting her clients from around the globe.

Cheryl Hodgson provides clients with a unique combination of legal expertise and practical business experience based after years of counseling clients in the entertainment and music industry and a successful career as a federal court litigator in cases involving music industry contracts, trademarks and copyrights.

Her clients include entertainers, Internet publishers and content providers, book publishers, fashion brands, coaches, trainers, authors and publishers, and companies in music technology, music publishing and technology. When it comes to protection for brands, licensing and royalties, Cheryl has become the “lawyer’s lawyer” to whom other attorneys turn for advice.

Cheryl is licensed in California, New York, and Oregon and has served as Professor of Law at Loyola Law School. Cheryl is Past President of the California Copyright Conference, a Los Angeles based music industry group. She is a recognized trademark expert and member of the International Trademark Association, the world’s top brand protection professionals.

David S. Feinman

Cheryl represented my startup firm in a trademark dispute against an intimidating and well-funded adversary. Attorneys at larger firms had told me to just roll over and play dead. But Cheryl liked the facts of the case and she was willing to fight for me. And guess what-- we won! I am grateful to Cheryl for her hard work and for having the courage to take a stand on my behalf. Thank you, councilor!

David S. Feinman

Founder / Silverlake Portfolio Advisor, LLC

Elvir omerbegovic

Very good! Easy communication, quick actions and a good sense for solving a problem. Pragmatic, straightforward & professional. I've been very happy with the cooperation in 2 different cases so far.

Elvir Omerbegovic

President / Rap Selfmade Records und Universal Music Deutschland

Helena Lumme

We have been happy with the service. Knowledgeable and trustworthy, both are important things for us. We now have a deeper understanding of the trademarking process and how using it adds value to the company.

Helena Lumme

CTO / Real Food Partners

Joe Sutton

A great and intelligent mind; a beautiful disposition and character and a kind but tough heart. That's what you get when you hire Cheryl Hodgson and her Hodgson Law Firm Professional Pro's. She says it will get done and it does. A legal mind I can trust so mine doesn't have need to worry. Someone who will settle things in a protective yet fair manner.

Joe Sutton

Heart of Hollywood

Stephen Cox

Very Positive. The experience has been great. Cheryl is a great communicator. She is eager to share her experience and unique perspective. Not only does she explain complicated issues in a clear and concise way, but she also has a strong understanding of business needs. As an owner of a growing business, she made my life easier and helped to add value to the brand that will continue far into the future.

Stephen Cox

Craftables