brands that matter
Brandaide was founded in 2008.
Our mission is to provide entrepreneurs and brand owners with easy access to the world’s best branding advice in one place. Brandaide assembles some of the best experts from across the broad spectrum of disciplines in today’s increasingly complex world of brand creation, management and protection.
No longer need entrepreneurs and brand owners wonder where and how to find advice and expertise they need to build and sustain a valuable brand. Brandaide has assembled these experts to help you create, build, and protect your brand in the global marketplace.
Brandaide professionals work within a collaborative framework to help their clients realize increased business value and a greater bottom line, secured by the best legal protection needed to safeguard valuable brand assets in an online world.
Brandaide’s experts provide education, brand development, messaging, strategy, coaching, and brand protection for entrepreneurs as well as emerging brands expanding around the globe. Through our carefully chosen her international network of legal associates, Brandaide provides expert legal advice and counsel to brands seeking trademark registration both in the US as well as around the globe.
The Brandaide Blog has been named a finalist for Best Legal Blog, providing valuable brand protection education and insights for its readers.
Attorney and coach Cheryl Hodgson founded Brandaide. Outside counsel to entrepreneurs, creators’ legal muse, brand owners’ global strategist, coach spiritual psychologist and protector of big ideas–these words describe the role Cheryl Hodgson plays advising and protecting her clients from around the globe.
Cheryl Hodgson provides clients with a unique combination of legal expertise and practical business experience based after years of counseling clients in the entertainment and music industry and a successful career as a federal court litigator in cases involving music industry contracts, trademarks and copyrights.
Her clients include entertainers, Internet publishers and content providers, book publishers, fashion brands, coaches, trainers, authors and publishers, and companies in music technology, music publishing and technology. When it comes to protection for brands, licensing and royalties, Cheryl has become the “lawyer’s lawyer” to whom other attorneys turn for advice.
Cheryl is licensed in California, New York, and Oregon and has served as Professor of Law at Loyola Law School. Cheryl is Past President of the California Copyright Conference, a Los Angeles based music industry group. She is a recognized trademark expert and member of the International Trademark Association, the world’s top brand protection professionals.