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Red Dart flying to the bullseye as a metaphor for the Trademarkable Brand

A Trademarkable Brand in Six Steps

Create and Register a Trademarkable Brand in six steps. The steps you take before you file determine your success, and include performing a trademark search, and finding a professional who can help you understand the potential risks and liabilities associated with your brand

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trademark domain name

Trademark Domain Name Like Hotels.com – Smart?

Early Internet marketers disseminated misinformation leaving many Internet businesses with weak or no brand protection.  Marketers in their quest to secure easy search rankings, as well as domain resellers seeking to drive up prices, failed to communicate this important message: A generic term will never be a trademark or brand for the product or service being sold.

Trademark Domain Name Like Hotels.com – Smart? Read More »

ways for file a uspto trademark

Three Ways to File a USPTO Trademark

There are three doors to file a USPTO trademark application. Whether you file on your own or hire a trademark attorney, it’s helpful to understand the three common ways to file your USPTO trademark, and the procedures used by the Trademark Office to decide if your UPSTO trademark application will be approved. The three ways include the Intent to Use Trademark Application, the Actual Use application, and for foreign applicants, to file using an existing foreign trademark application or registration as the basis for a USPTO trademark.  The Intent to Use Trademark requires a second step, namely to file a Statement of Use Trademark.

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trademark band name

Trademark Band Name: Loud Trax & Hodgson Legal

Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.

Trademark Band Name: Loud Trax & Hodgson Legal Read More »

descriptive trademarks go to Supplemental Register

Descriptive Trademark Sent to Rehab for Bad Brands

Descriptive trademarks are “bad brands,” since they don’t qualify for trademark registration. They spend 5 years on the Supplemental Register and after release, must still prove secondary meaning aka acquired distinctiveness in order to be enforceable against third parties. This is an expensive, difficult hurdle most that most can never meet.

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how to trademark a website

How to Trademark a Domain

Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.

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Check List Note Pad with Trademark Symbol

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

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Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX

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It’s what you didn’t know to think about that gets you every time!
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Guide to Trademark Registration Services

Get this FREE GUIDE today, and you will learn:

  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid



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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

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Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

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Start Your Trademark Journey the Right Way

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