BRANDAIDE™ – Knowledge Base
INSURE is my acronym to help you learn and remember the six steps to select and protect a legally valuable brand. Each letter stands for an important body of information which has been organized into topics by each letter of INSURE, namely
You will be able to dig as deeply as you like into each topic by clicking on the topics. There are also links provided to additional articles of interest on a particular topic.
This reference library is presented in an easy to follow, not too legalistic ease, with professionals and their advisors in mind. Our goal is to provide you with access to easy to understand, yet comprehensive overviews of important issues to consider.
Click on a word and take the path to your own a valuable brand!