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Intangible assets are the most valuable of most businesses. On average, 70% of the purchase price paid to acquire U.S. businesses is for these intangible assets, with over 50% being for the brand. Yet, they are often the most neglected.

These intangible assets, often referred to as “goodwill,” are extremely valuable and need to be legally protected.

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Don’t Transfer Your Copyright in Contribution to A Periodical Forever!

Short Term Transfers and Reassignments Can Insure Registration of all Works contained in a Collective Work In Parts 1 and 2, we discussed the importance of securing proper copyright registration to preserve important statutory remedies for copyright infringement. The need to register works is all the more urgent in the face of looming “orphan works”

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Check List Note Pad with Trademark Symbol

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

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Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX

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It’s what you didn’t know to think about that gets you every time!
— FREE CONSUMER GUIDE —

Guide to Trademark Registration Services

Get this FREE GUIDE today, and you will learn:

  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid



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Where should we send the guide?


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Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

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Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

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Start Your Trademark Journey the Right Way

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Registered Trademark - Amazon Bestseller
Thinking of registering a trademark for your business?

Avoid common mistakes when you download three chapters from my best-selling book—totally free.

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Free Guide to Brand Name Selection

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