Hodgson Legal
Registered Trademark: Six reasons your brand needs one
Sep17

Registered Trademark: Six reasons your brand needs one

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a registered trademark.

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Trademark Registration Goes Global
Jul12

Trademark Registration Goes Global

Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in the sale of counterfeit goods from China on Alibaba and now on Amazon is but one example of how the very existence of brands are being challenged online.

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An Arbitrary Trademark spun from Cotton Candy
Apr25

An Arbitrary Trademark spun from Cotton Candy

A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s also a mark that is suggestive,

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Understanding the Trademark Consent to Use Agreement
Mar17

Understanding the Trademark Consent to Use Agreement

Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.

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Genericide: A Silent Killer
Feb07

Genericide: A Silent Killer

Genericide is a process whereby a brand name or trademark is transformed through popular usage into a common noun. Aspirin, zipper, escalator, thermos . . .

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Trademark Registration in this picture: Can you find it?
Feb02

Trademark Registration in this picture: Can you find it?

Trademark registration can be obtained for the appearance of a product or service. New brands should not forget to protect trade dress

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