Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?”
Agence France Presse and Getty Images were socked with a $1.2 million verdict on November 22 by a New York federal jury, culminating a 3-½ year battle over use of Daniel Morel’s photos of the 2010 Haiti earthquake.
Getty claimed “disappointment” over the verdict, stating that Morel was aiming to achieve notoriety by the case.
Gary Vaynerchuk, who tweets to his 1 million followers @garyvee, was an early adopter of social media. Gary embraced the tweet with a vengeance. Gary Vee foresaw that the Internet would level the playing field and open the door for individuals to create and monetize an individual brand the old fashioned way, namely sweat equity. Gary’s first book Crush It! was a huge success. His latest Jab, Jab, Jab, Right Hook is on its way.
In Crush It, Gary opined about those brands that didn’t survive: “If they had offered a relevant and differentiated product or service . . . and had known how to tell their story” perhaps the ending would have been different.
Related in that both Jim Cramer and Perez Hilton are iconic personal brands to their respective audiences, brands launched on the Internet and leveraged into off-line profitable empires. Personal brands are no less valuable or profitable than pure product brands.
In the passion of photo journalistic reporting, you probably wouldn’t be concerning yourself with are the intricacies of copyright law as applied to the photos being posted on Twitter. By failing to copyright photos posted to Twitter prior to publication or within 90 days of first publication, the remedies for infringement are so limited as be rendered virtually meaningless under US law.