Hodgson Legal
Three Doors to a Registered Trademark: Your Choice
Oct01

Three Doors to a Registered Trademark: Your Choice

You can enter by one of three doors to a registered trademark. Here’s a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark regulations.

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Registered Trademark: Six reasons your brand needs one
Sep17

Registered Trademark: Six reasons your brand needs one

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a registered trademark.

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Foreign Brand Owner’s Guide to US Trademark Registration
Jul20

Foreign Brand Owner’s Guide to US Trademark Registration

Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here’s a guide to the ways to file and the pitfalls along the way.

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Trademark Registration Goes Global
Jul12

Trademark Registration Goes Global

Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in the sale of counterfeit goods from China on Alibaba and now on Amazon is but one example of how the very existence of brands are being challenged online.

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An Arbitrary Trademark spun from Cotton Candy
Apr25

An Arbitrary Trademark spun from Cotton Candy

A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s also a mark that is suggestive,

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The Kitchen Boulder v The Kitchen by Wolfgang Puck – a food fight
Mar22

The Kitchen Boulder v The Kitchen by Wolfgang Puck – a food fight

The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.

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