Hodgson Legal
Breakthrough Brand: Learn what it takes to build one.
Aug27

Breakthrough Brand: Learn what it takes to build one.

What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?

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How to trademark a hashtag #hashtag #®trademark
Oct07

How to trademark a hashtag #hashtag #®trademark

Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.

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Trademark for Artist Names
Sep09

Trademark for Artist Names

How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a group or individual’s cannot be protected for books or musical recordings for a single work.

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Brand Experience Comes Alive-Through People
Dec02

Brand Experience Comes Alive-Through People

Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers. While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why:

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Hay House Secrets of Affiliate Marketing
Mar07

Hay House Secrets of Affiliate Marketing

Brandaide visits with Tiffini Alberto, who launched and managed the Hay House affiliate marketing program of over 20,000 . . .

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The Edge: 50 Tips from Brands that Lead
Feb20

The Edge: 50 Tips from Brands that Lead

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote to a massive Internet audience. . .

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