The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may seem the smart way to go. However, experience has shown that’s not always true.
Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here’s a guide to the ways to file and the pitfalls along the way.
Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in the sale of counterfeit goods from China on Alibaba and now on Amazon is but one example of how the very existence of brands are being challenged online.