Hodgson Legal
Brands That Last Are Built on Three Legs
Feb05

Brands That Last Are Built on Three Legs

A memorable, enduring brand that speaks your customers rests on three legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.

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TOMS One for One
Apr30

TOMS One for One

A generation of young entrepreneurs has a different view of what it means to be a CEO in today’s world. TOMS is one company that is redefining corporate social responsibility through contributing fundamental gifts of life: walking and seeing.

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How to Create Trademark Rights in Your Website
Mar25

How to Create Trademark Rights in Your Website

There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?

It goes to this issue of an active versus passive website.

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Do You Know Your Brand Voice?
Mar25

Do You Know Your Brand Voice?

A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .

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“See” Warby Parker follow TOMS
Mar16

“See” Warby Parker follow TOMS

Customers often consider high-priced eyeglasses that cost hundreds of dollars, that look “cool.” Warby Parker is determined have you look cool for way less and do good. . .

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Keep Calm and Carry On
Mar06

Keep Calm and Carry On

Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .

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