Hodgson Legal
Brand Asset Protection: 10 Reasons to Review & Evaluate in 2017
Jan09

Brand Asset Protection: 10 Reasons to Review & Evaluate in 2017

Here are 10 Brand Life events to remind you when it’s time to review and evaluate your brand protection. Assess and avoid the risks.

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Breakthrough Brand: Learn what it takes to build one.
Aug27

Breakthrough Brand: Learn what it takes to build one.

What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?

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Trademark Registration in this picture: Can you find it?
Feb02

Trademark Registration in this picture: Can you find it?

Trademark registration can be obtained for the appearance of a product or service. New brands should not forget to protect trade dress

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How to trademark a hashtag #hashtag #®trademark
Oct07

How to trademark a hashtag #hashtag #®trademark

Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.

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Brand Marketing Viewed Through the Brand Lens
Jul14

Brand Marketing Viewed Through the Brand Lens

Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make the decision that will do the most to help you keep your brand promise.

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Intellectual Property Valuation [interview with Melisa Silverman]
May20

Intellectual Property Valuation [interview with Melisa Silverman]

Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed?

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