Here are 10 Brand Life events to remind you when it’s time to review and evaluate your brand protection. Assess and avoid the risks.
What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?
Trademark registration can be obtained for the appearance of a product or service. New brands should not forget to protect trade dress
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make the decision that will do the most to help you keep your brand promise.
Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed?