Hodgson Legal
TOMS One for One
Apr30

TOMS One for One

A generation of young entrepreneurs has a different view of what it means to be a CEO in today’s world. TOMS is one company that is redefining corporate social responsibility through contributing fundamental gifts of life: walking and seeing.

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“See” Warby Parker follow TOMS
Mar16

“See” Warby Parker follow TOMS

Customers often consider high-priced eyeglasses that cost hundreds of dollars, that look “cool.” Warby Parker is determined have you look cool for way less and do good. . .

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TOMS “One for One”-Copy that, Copycats?
Mar15

TOMS “One for One”-Copy that, Copycats?

TOMS has extended its brand, and its brand voice, and taking its social conscious nature with it to the coffee mug . . . Buy a bag of coffee, and TOMS will give one week of clean water to a person in need.

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Why Are Pepsi and Apple Good Trademarks?
Feb21

Why Are Pepsi and Apple Good Trademarks?

Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .

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Apple: Steve Jobs Talks Branding
Jan05

Apple: Steve Jobs Talks Branding

“Even a great brand needs investment and caring if it’s going to retain its relevance and vitality.” These words were echoed by Steve Jobs when he introduced the Apple Think Different campaign a few years back.

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Smartphone Video Blog: Easy!
Dec17

Smartphone Video Blog: Easy!

Shooting a video blog has never been easier. With the I Phone 5, a couple of small accessories, and Gina D’s online Video Quest Adventure training, anyone with a smart phone and the desire can share their brand message, build an audience and expand their client base.

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