A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a registered trademark.
The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may seem the smart way to go. However, experience has shown that’s not always true.
On average 90% of brand license royalty audits reveal underpayments to the brand owner. Over 10 years, one firm found over $1 billion in lost revenues.
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering, and theft.
Who wants to go to the expense and time to file for a federal trademark registration for a new brand name and then get rejected? As many as 80% of all trademark filings are initially rejected, with the Examining Lawyer at the USPTO issuing an Office Action refusing registration. Some Office Actions are scary, complicated, and require a lawyer.