Search
Close this search box.

Brand Conversations

brand innovation

The Gap’s Kyle Hermans on Brand Innovation

This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?

The Gap’s Kyle Hermans on Brand Innovation Read More »

brand relationships

Brand with Personal Relationships (video)

CH: Jonathan, the personal brand transcends what we actually do for a living.

JF: It should yes, absolutely.

CH: And it really relates to a quality of some sort. It could be something to do with a personal characteristic or something physically and it could be integrity, a personal character: we associate that for example with Colin Powell (integrity). Someone like Margaret Thatcher was known as “The Iron Lady.”

Brand with Personal Relationships (video) Read More »

Check List Note Pad with Trademark Symbol

Brand Going Global?

Thinking of registering a global trademark for your business? Get your free step-by-step guide to brand protection in international markets, prepared by a leading international trademark attorney today.

Privacy Policy: We hate spam and promise to keep your email address safe.

Nine Costly Myths About Trademark Registration

CLICK BELOW TO LEARN THE OTHER SIX

Privacy Policy: We hate spam and promise to keep your email address safe.

It’s what you didn’t know to think about that gets you every time!
— FREE CONSUMER GUIDE —

Guide to Trademark Registration Services

Get this FREE GUIDE today, and you will learn:

  • 6 Reasons your application will be refused
  • 7 Must-ask questions when hiring non-legal filing services
  • 6 Registration rip-offs to avoid



Privacy Policy: We hate spam and promise to keep your email address safe.

Where should we send the guide?


Privacy Policy: We hate spam and promise to keep your email address safe.

Follow the Rules of Trademark Use in Marketing and Media to Maintain Trademark Rights

Cheryl’s Brand Owners’ Guide to Trademark Use reveals how to establish lawful trademark use necessary to register a trademark and to sustain trademark protection.

Privacy Policy: We hate spam and promise to keep your email address safe.

Can You Protect What You Select?

MAKE A SMART CHOICE

Hint—Five choices and two are really bad. Enter your email and avoid the bad guys.

Privacy Policy: We hate spam and promise to keep your email address safe.

Start Your Trademark Journey the Right Way

— GET 3 FREE CHAPTERS —

Registered Trademark - Amazon Bestseller
Thinking of registering a trademark for your business?

Avoid common mistakes when you download three chapters from my best-selling book—totally free.

Privacy Policy: We hate spam and promise to keep your email address safe.

You are almost there!

Enter your details below and I will send you a FREE copy for

Free Guide to Brand Name Selection

Skip to content