Hodgson Legal
Register a Trademark? If you don’t, territorial rights are an issue
Sep14

Register a Trademark? If you don’t, territorial rights are an issue

In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which THREE PALMS user got rights to expand into the rest of U.S?

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TOMS “One for One”-Copy that, Copycats?
Mar15

TOMS “One for One”-Copy that, Copycats?

TOMS has extended its brand, and its brand voice, and taking its social conscious nature with it to the coffee mug . . . Buy a bag of coffee, and TOMS will give one week of clean water to a person in need.

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Hay House Secrets of Affiliate Marketing
Mar07

Hay House Secrets of Affiliate Marketing

Brandaide visits with Tiffini Alberto, who launched and managed the Hay House affiliate marketing program of over 20,000 . . .

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Keep Calm and Carry On
Mar06

Keep Calm and Carry On

Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .

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Why Are Pepsi and Apple Good Trademarks?
Feb21

Why Are Pepsi and Apple Good Trademarks?

Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .

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How to Choose a Good Trademark
Jan19

How to Choose a Good Trademark

Before launching a new product or service, take some some to make certain you have chosen a good trademark. The new brand owner wants the mark to be . . .

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