Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .
There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?
It goes to this issue of an active versus passive website.
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote to a massive Internet audience. . .
There exists a tremendous opportunity for business owners to “build” proactively. How do you prepare your brand for sale as baby boomers read to retire . . .