Hodgson Legal
Brand Asset Protection: 10 Reasons to Review & Evaluate in 2017
Jan09

Brand Asset Protection: 10 Reasons to Review & Evaluate in 2017

Here are 10 Brand Life events to remind you when it’s time to review and evaluate your brand protection. Assess and avoid the risks.

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Three Doors to a Registered Trademark: Your Choice
Oct01

Three Doors to a Registered Trademark: Your Choice

You can enter by one of three doors to a registered trademark. Here’s a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark regulations.

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Registered Trademark: Six reasons your brand needs one
Sep17

Registered Trademark: Six reasons your brand needs one

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a registered trademark.

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Breakthrough Brand: Learn what it takes to build one.
Aug27

Breakthrough Brand: Learn what it takes to build one.

What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?

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“Madrid Protocol” Trademark: Registration Traps
Aug13

“Madrid Protocol” Trademark: Registration Traps

The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may seem the smart way to go. However, experience has shown that’s not always true.

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