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Smart. Perceptive. Memorable. Useful. Entertaining. Trusted. Resourceful.

Today’s brand is a vital asset that takes a village to grow.  Valuable brands are more than a business identity.  A brand is the raison d’etre linking products and services to valued customers.  It must be properly nurtured, legally protected.

From bricks to clicks, Brandaide is the gateway to common-sense commentary on brand building, trademark protection, Internet rules, brand wars, and why we love the brands we love.

Whether selecting, protecting, resourcing, or navigating branding building in the global marketplace, Brandaide experts provide commentary, news, and knowledge that brand owners and their professional advisors can use, and trust.

Join our conversation.