Top Articles for Wednesday the 23rd
Is your brand expanding outside the U.S.? How do you obtain an international trademark?
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .
There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?
It goes to this issue of an active versus passive website.
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Customers often consider high-priced eyeglasses that cost hundreds of dollars, that look “cool.” Warby Parker is determined have you look cool for way less and do good. . .
TOMS has extended its brand, and its brand voice, and taking its social conscious nature with it to the coffee mug . . . Buy a bag of coffee, and TOMS will give one week of clean water to a person in need.
With over 620 (and counting) gTLD’s approved for launch by ICANN you need to know this. If you own a brand that matters, it’s time to register with the Trademark Clearinghouse . . .
Brandaide visits with Tiffini Alberto, who launched and managed the Hay House affiliate marketing program of over 20,000 . . .
Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .
Like Bitcoin, Namecoin can be used as a currency, althought it is mainly intended to be used as a decentralized domain name system (DNS). Namecoin DNS is not overseen by ICANN . . . .
Should a startup register a trademark? How does one actually acquire trademark rights. . .?
Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .