Hodgson Legal

Top Articles for Sunday the 29th

Trademark Band Name: Loud Trax & Hodgson Legal

A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name. A former associate had registered the name in Mexico before they did, and when they fired him, he had them put in the slammer! Two major lawsuits followed and the story could be a Cohen Brothers movie.

Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided.

Taylor Swift Trademarks

The business media seems fascinated with Taylor Swift trademark registration strategy. Taylor has filed “dozens” of trademark applications for various phrases from the lyrics of her songs. Her various applications include the phrases “This Sick Beat”, and “Party Like it’s 1989.”

Rehab for Bad Brands

“What happens to the bad brands?” It turns out there is a place for bad brands, a trademark rehab of sorts. Bad brands are most often descriptive words, ones that attempt to sneak their way into a real trademark registration as if they were distinctive and memorable.

Domain Names Are Not Trademarks

Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.

5 Steps to Trademark Monitoring (Easy)

Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering, and theft.

Brand Experience Comes Alive-Through People

Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers. While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why:

A Brand with Three Legs

A memorable, enduring brand that speaks your customers rests on three legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.

5 Choices for a New Trademark: 2 are really Bad!

A strong trademark is vital to build a great brand. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection. Whether it is strong or weak, protectable or not, the ability to protect your mark should inform your final trademark selection

BLUE IVY the Brand

BLUE IVY Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay Z were busy, so their lawyers intervened.

Register a Trademark? If you don’t, territorial rights are an issue

In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which THREE PALMS user got rights to expand into the rest of U.S?

5 Things to Do In Case of Domain Hijacking

You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.

Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?

How Safe Are Your Company Secrets?

When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information.

Videos
Brandaide Conversations
Interviews with Experts

BLUE IVY the Brand
Register a Trademark? If you don’t, territorial rights are an issue
How to Create Trademark Rights in Your Website
TOMS “One for One”-Copy that, Copycats?
Keep Calm and Carry On
Startup? Register a Trademark
Why Are Pepsi and Apple Good Trademarks?
How to Choose a Good Trademark
  • BLUE IVY the Brand

  • Register a Trademark? If you don’t, territorial rights are an issue

  • How to Create Trademark Rights in Your Website

  • TOMS “One for One”-Copy that, Copycats?

  • Keep Calm and Carry On

  • Startup? Register a Trademark

  • Why Are Pepsi and Apple Good Trademarks?

  • How to Choose a Good Trademark

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