Should Chik-fil-A be able to use a trademark on “Eat More Chikin” for clothing to prevent registration of “Eat More Kale”? Brandaide wants your opinion.
If you saw EAT MORE KALE on a t-shirt, would you be confused and think the shirt was affiliated or sponsored by the owner of EAT MORE CHIKIN for clothing? Chik-fil-A thinks so and has brought out the moo team to prove it. A pending trademark application battle is pitting the cows and chikins against the kale farmers. Chik-fil-A’s cows are stampeding in an effort to trample a member of the healthy eating Kale crowd and stop his use of EAT MORE KALE on clothing and printed items. Are the chikins and the cows feeling a bit insecure or do they really need kale on their team?
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