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Top Articles for Wednesday the 23rd

International Trademark Registration

Is your brand expanding outside the U.S.? How do you obtain an international trademark?

A Trademark Search is Important

Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .

How to Create Trademark Rights in Your Website

There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?

It goes to this issue of an active versus passive website.

Do You Know Your Brand’s Tone of Voice?

A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .

“See” Warby Parker follow TOMS

Customers often consider high-priced eyeglasses that cost hundreds of dollars, that look “cool.” Warby Parker is determined have you look cool for way less and do good. . .

TOMS “One for One”-Copy that, Copycats?

TOMS has extended its brand, and its brand voice, and taking its social conscious nature with it to the coffee mug . . . Buy a bag of coffee, and TOMS will give one week of clean water to a person in need.

Trademark Clearinghouse: ICANN as Big Brother?

With over 620 (and counting) gTLD’s approved for launch by ICANN you need to know this. If you own a brand that matters, it’s time to register with the Trademark Clearinghouse . . .

Hay House Secrets of Affiliate Marketing

Brandaide visits with Tiffini Alberto, who launched and managed the Hay House affiliate marketing program of over 20,000 . . .

Keep Calm and Carry On

Trademark lawyers Bill Finkelstein and Cheryl Hodgson discuss registration of ubiquitous terms like “Keep Calm and Carry On” . . .

Namecoin cryptocurrency: Moveover Bitcoin!

Like Bitcoin, Namecoin can be used as a currency, althought it is mainly intended to be used as a decentralized domain name system (DNS). Namecoin DNS is not overseen by ICANN . . . .

Startup? Register a Trademark

Should a startup register a trademark? How does one actually acquire trademark rights. . .?

Why Are Pepsi and Apple Good Trademarks?

Why are Pepsi and Apple are good trademarks? Bill and Cheryl discuss why & what you can learn . . .

Videos
Brandaide Conversations
Interviews with Experts

How to Create Trademark Rights in Your Website
TOMS “One for One”-Copy that, Copycats?
Keep Calm and Carry On
Startup? Register a Trademark
Why Are Pepsi and Apple Good Trademarks?
How to Choose a Good Trademark
Steve Jobs Talks Branding
Trademark registration for local businesses?
  • How to Create Trademark Rights in Your Website

  • TOMS “One for One”-Copy that, Copycats?

  • Keep Calm and Carry On

  • Startup? Register a Trademark

  • Why Are Pepsi and Apple Good Trademarks?

  • How to Choose a Good Trademark

  • Steve Jobs Talks Branding

  • Trademark registration for local businesses?

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