Top Articles for Monday the 22nd
Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers. While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why:
A memorable, enduring brand that speaks your customers rests on three legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
A strong trademark is vital to build a great brand. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection. Whether it is strong or weak, protectable or not, the ability to protect your mark should inform your final trademark selection
BLUE IVY Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay Z were busy, so their lawyers intervened.
In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which THREE PALMS user got rights to expand into the rest of U.S?
You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.
Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information.
Who wants to go to the expense and time to file for a federal trademark registration for a new brand name and then get rejected? As many as 80% of all trademark filings are initially rejected, with the Examining Lawyer at the USPTO issuing an Office Action refusing registration. Some Office Actions are scary, complicated, and require a lawyer.
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?”
Following last year’s outcry from Brazil and other Latin countries j who joined forces in an effort to prevent approval of Amazon’s generic top level domain (gTLD) application the Amazon application is dead!