Hodgson Legal

Top Articles for Monday the 5th

Three Doors to a Registered Trademark: Your Choice

You can enter by one of three doors to a registered trademark. Here’s a guide to understanding the ways you can file for a trademark. Also, understand how the application is reviewed based upon trademark regulations.

Registered Trademark: Six reasons your brand needs one

A registered trademark serves as an insurance policy for online businesses. Do you need one for the names of your products or services? Here are six really good reasons to protect brand names with a registered trademark.

Breakthrough Brand: Learn what it takes to build one.

What does it take to be a breakthrough brand into’s market place? Learn from those who made Interbrand’s inaugural list of breakthrough brands. Is your brand on track to make the cut?

“Madrid Protocol” Trademark: Registration Traps

The Madrid Protocol is designed to reduce complexities of obtaining international trademark registrations. At first blush, Madrid Protocol may seem the smart way to go. However, experience has shown that’s not always true.

Foreign Brand Owner’s Guide to US Trademark Registration

Foreign trademark owners that distribute goods or services into the U.S. can file to obtain a US trademark registration. Here’s a guide to the ways to file and the pitfalls along the way.

Trademark Registration Goes Global

Trademark owners selling in the global market need to understand the basics of international trademark registration. A rampant increase in the sale of counterfeit goods from China on Alibaba and now on Amazon is but one example of how the very existence of brands are being challenged online.

An Arbitrary Trademark spun from Cotton Candy

A recent filing at the U.S. Trademark office for the mark COTTON CANDY is a terrific example of an otherwise generic term that has been used as an arbitrary mark. At the same time it’s also a mark that is suggestive,

The Kitchen Boulder v The Kitchen by Wolfgang Puck – a food fight

The Kitchen is suing to prevent Wolfgang Puck from registering the mark THE KITCHEN BY WOLFGANG PUCK. The Kitchen knives are sharpened and the dueling Chefs are ready for battle.

Understanding the Trademark Consent to Use Agreement

Trademark consent to use agreements are routinely used by trademark attorneys in proceedings to register trademarks before the U.S. Trademark Office. Such agreements are also called also called coexistence agreements, or live and let live agreements. The most famous example of a trademark consent to use agreement that was violated than that entered into in 1981 between The Beatles and Apple Computers.

Videos
Brandaide Conversations
Interviews with Experts

Breakthrough Brand: Learn what it takes to build one.
HBO’s John Oliver on Patent Trolls
BLUE IVY the Brand
Register a Trademark? If you don’t, territorial rights are an issue
How to Create Trademark Rights in Your Website
TOMS “One for One”-Copy that, Copycats?
  • Breakthrough Brand: Learn what it takes to build one.

  • HBO’s John Oliver on Patent Trolls

  • BLUE IVY the Brand

  • Register a Trademark? If you don’t, territorial rights are an issue

  • How to Create Trademark Rights in Your Website

  • TOMS “One for One”-Copy that, Copycats?

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