Top Articles for Thursday the 9th
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.
The business media seems fascinated with Taylor Swift trademark registration strategy. Taylor has filed “dozens” of trademark applications for various phrases from the lyrics of her songs. Her various applications include the phrases “This Sick Beat”, and “Party Like it’s 1989.”
“What happens to the bad brands?” It turns out there is a place for bad brands, a trademark rehab of sorts. Bad brands are most often descriptive words, ones that attempt to sneak their way into a real trademark registration as if they were distinctive and memorable.
Clients and marketing professionals are often confused as to the difference between registration of a domain name and registering a trademark or service mark. Domains names are not trademarks. A domain is nothing more than an Internet address, much like the street address where you live. Domain names do not afford protection against use of the domain name for competitive products or services unless separate trademark rights are established and registered.
Trademark registration is only the starting point in maintaining legal rights in a brand name. Trademark monitoring includes implementation of brand protection strategies to reduce risk and liability that result from unattended counterfeiting, diversion, tampering, and theft.
Many organizations have brand values, yet few manage to make them real for their own teams, in a way that enables the team to bring these values alive for customers. While most brand owners see training as the solution, all too often, training can actually become part of the problem. Here’s why:
A memorable, enduring brand that speaks your customers rests on three legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
A strong trademark is vital to build a great brand. When selecting a trademark to marry to your brand values and message, it’s important to know where a proposed brand name lands on the continuum of legal protection. Whether it is strong or weak, protectable or not, the ability to protect your mark should inform your final trademark selection
BLUE IVY Carter found herself the subject of trademark applications to register name, almost from the day she was born. The only problem was, Beyonce and Jay Z were busy, so their lawyers intervened.
In a dispute between two users of the mark THREE PALMS for hotels, a legal mess erupted, when both of whom failed to register a trademark before starting in business. Which THREE PALMS user got rights to expand into the rest of U.S?
You just awoke to find your domain name has been hijacked and your website is down, your site replaced by ads for sexual performance enhancing products. Your domain is now owned by an individual in Thailand with a phony name and address.
Or, perhaps you operate a successful on line business in the U.S. and learn someone in Australia has copied your entire site, and launched an Australian version of the site as their own, using your trademark in the domain but with an .au ending?