Top Articles for Thursday the 24th
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
Join global trademark practitioners in a roundtable as they discuss how create a resilient social media strategy for your brand. What are the fundamental elements to include in an internal social media policy and how should these polices be communicated to staff?”
Following last year’s outcry from Brazil and other Latin countries j who joined forces in an effort to prevent approval of Amazon’s generic top level domain (gTLD) application the Amazon application is dead!
The latest outcry regarding new gTLDs comes from global winemakers around the world who are expressing outrage over the launch of two wine related gTLDs, .vin and .wine.
A memorable, enduring brand that speaks your customers rests on three legs–Create. Build. Protect. Each is separate, yet interrelated and equally important. Ignore one, and you’re left with a two-legged stool, wobbly to say the least.
A generation of young entrepreneurs has a different view of what it means to be a CEO in today’s world. TOMS is one company that is redefining corporate social responsibility through contributing fundamental gifts of life: walking and seeing.
Is your brand expanding outside the U.S.? How do you obtain an international trademark?
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .
There are many businesses now who do not have a physical location at all. They’re strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the actual proper use that qualifies for a federal trademark when you’re just on the Internet?
It goes to this issue of an active versus passive website.
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
Customers often consider high-priced eyeglasses that cost hundreds of dollars, that look “cool.” Warby Parker is determined have you look cool for way less and do good. . .
TOMS has extended its brand, and its brand voice, and taking its social conscious nature with it to the coffee mug . . . Buy a bag of coffee, and TOMS will give one week of clean water to a person in need.