Top Articles for Wednesday the 14th
On average 90% of brand license royalty audits reveal underpayments to the brand owner. Over 10 years, one firm found over $1 billion in lost revenues.
Should you seek a trademark registration for a hashtag, and what does it take to successfully register? Here’s what you need to know to successfully register a #hashtag as a federal trademark.
How does one secure a trademark for artist names, or names of music groups for musical recordings or videos? The general rule is that neither an author’s name nor a group or individual’s cannot be protected for books or musical recordings for a single work.
Use the brand lens to ask how each management decision you make will affect your brand. If you have a strong brand strategy – one that you believe in – then, by all means, make the decision that will do the most to help you keep your brand promise.
Cyber security for registered trademarks is now available by registering with the Trademark Clearinghouse. Are your trademarks secure from online thieves?
What is a company valuation and when do you need one? Are you an owner of a business with a partner that’s heading for the exit door? Does your company have intellectual property that’s being sold or licensed?
When it comes to protecting valuable company information, the greatest obstacle is often the business owner’s failure to establish and follow best practices in safeguarding trade secrets and confidential information. Get it in writing!
Before joining The Gap Brands late in 2014, Kyle spent years traveling the globe facilitating teams to solve problems, crafting solutions, and maintaining relevancy to consumers. In a candid conversation, Kyle shared an experience of getting down with consumers in their homes and offices, where he looks for clues that lead to break throughs for the brands he represents.
One can’t take the subject of Intellectual Property too seriously as HBO’s John Oliver reminds us. On the other hand, patent trolls are a serious subject, and John extracts a laugh while shedding public awareness on a nasty game of big money for nothing.
This is the first in a series of excerpts from my interview with Kyle Hermans, for the forthcoming book Brandaide–A Blueprint for the Brand CEO. Kyle offers a rare glimpse into the world of a real life brand innovation master. Kyle Hermans travels the globe leading a diverse array of global brand owners in solving problems. Kyle facilitates brands and their leaders to creative breakthrough, and to innovate. We ask, what does the word “innovation” really mean?
Former members of BLACK FLAG were in a fight over rights to the name and famous logo when a second group called FLAG began touring using the logo. It’s a common problem that can be avoided. A few years ago, the founders of the largest Mexican group in America were jailed in Mexico for two months for attempting to perform in Mexico under their own name.
The business media seems fascinated with Taylor Swift trademark registration strategy. Taylor has filed “dozens” of trademark applications for various phrases from the lyrics of her songs. Her various applications include the phrases “This Sick Beat”, and “Party Like it’s 1989.”